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2023 trends social media1/2/2024 Other apps you might want to leverage as a social marketplace for your brand are WhatsApp and Snapchat. Online selling is becoming more streamlined through social commerce, with Facebook, Instagram, and even Pinterest, now offering in-app purchases. That includes ensuring your existing e-Commerce solutions can connect with your social ads seamlessly. You’ll want to capitalize on this growth by making it a cornerstone of your brand’s social media strategy efforts rather than later. Experts estimate that the global social commerce market will hit $1.3 trillion this year. Social commerce -selling products and services on platforms like Instagram and Facebook - isn’t slowing down. Learn more From Social Networking to Social Marketplace Watch this 30-minute lesson on user-generated content and how it can help your build brand trust. How to Build Brand Trust With User-Generated Content Just ask permission before you reshare anything you don’t own. Feature content they’ve created and collaborate with one of your most powerful assets: happy, satisfied customers. Take advantage of UGC by encouraging your customers to leave reviews and ratings. UGC allows you to leverage the community you’ve built on social media platforms and elsewhere. How can your customers help? Encouraging the creation of user-generated content (UGC) can foster investment in your brand’s community. UGC is More Important for Brands Than Ever Satisfied customers and enthusiastic fans can also be building blocks for your social media strategy. Create goals you want to achieve and measure success with the appropriate KPIs.Įncouraging your employees to create content for your brand isn’t the only way to maximize your community. They need the right kinds of guardrails to ensure policy compliance and stay aligned with your overall marketing strategy and voice. Your employees can be passionate brand evangelists who create and share meaningful content with your users. Employee advocacy can help overcome the hurdles of expensive paid ad environments and the decline of organic reach. Your brand’s community should include those closest to the core: your employees. Community Engagement (Including Employees) is Critical to Successīuilding a community on social media has always been a winning strategy, but the people in that community will look a bit different. These key details help make content more accessible for all users.Įnsure you're consistently posting content relevant to your niche to increase social media algorithms' chances of tagging your account as relevant to users searching for your keywords. Don’t forget critical details like alt text and closed captions for video content. While saving some space for essential hashtags is still a good idea, incorporate keywords into your actual posts. Instagram allows captions of up to 2,200 characters. Instead of merely choosing and using the right hashtags, make sure your content is relevant to the keywords you want to be discoverable under.īe descriptive. Here's how to conduct an SEO competitor audit to gain deeper insight into what others are doing in the space you share. Know Your Enemy: How An SEO Competitor Audit Helps You Win Incorporate these keywords in places like your name, bio, and other essential information. Once you know which ones you want to target, optimize your profile for search. Do keyword research to understand which ones you want to be associated with - and which keywords your competitors use. From TikTok to Twitter and Instagram, brands and social media users are often at the mercy of (mostly) unseen forces when putting your content in front of users.Īpplying SEO best practices to your social media content is one way to help influence the algorithm. Instead, it’s almost wholly dependent upon each platform’s algorithm. SEO Continues to Play an Integral Role on Platformsĭiscoverability on social media platforms is no longer tied to hashtags. Whether you’re a brand that relies heavily on influencer content or paid advertising, you want to pay attention to the following top social media trends of 2023. Whether it’s the involvement of AI in streamlining processes for advertisers or de-influencing content taking root on platforms like TikTok and Instagram, trends on social media help dictate your marketing strategy. Marketing continues to see seismic shifts in 2023.
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